NEW YORK — Commerce platform Shopify and Bulletin, Emerald’s B2B merchandising platform, have joined forces. Together, they have launched a Shopify sales channel app to streamline product imports and automate order management.
Shopify automatically syncs stock quantities as you receive, sell, return or exchange products online or in-person, no manual reconciling necessary. It is a beneficial tool as an exhibitor takes orders at a trade show.
“Bulletin’s integration with Shopify marks a significant evolution for both Bulletin and Emerald. By streamlining online wholesale merchandising and sales processes, this integration revolutionizes how brands connect with buyers before, during, and after market. It empowers brands to enhance their trade show presence and operations, leading to more successful and efficient trade show experiences. This is a game-changer that perfectly aligns with Emerald’s commitment to delivering fully integrated, tech-forward solutions,” Syd Alperowicz, Vice President & General Manager, Bulletin, said.
She continues: “Founded by former retailers, Bulletin understands the challenges of running a small business. We champion and support these entrepreneurs by offering buyers credit terms to ease cash flow, and a marketplace that delivers leads and sales with the most brand-friendly commission rates.”
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With the new integration, there is no need to maintain a catalog, as all future updates and new products will sync automatically. In addition, with real-time inventory syncing, there is no longer a need for manual updates or receiving orders for products that are out of stock.
“Bulletin’s new Shopify sales channel app has significantly reduced our workload by pushing orders from Bulletin directly into Shopify, eliminating the need to manually create them. We’re always looking to reduce manual touch points and streamline workflows, and this app certainly helps us do just that. The Shopify team took the time to understand what is important for us and implemented the features we suggested, demonstrating their ‘customer first’ approach. It was a great experience to have early access to this,” said Rajvansh Chikliwala, Chief Operating Officer at Trend 36, an Emerald/Bulletin customer that was an early user of the Shopify sales channel app.
Reach Syd Alperowicz at syd.alperowicz@emeraldx.com
