Deadline for 2012 U.S. International Buyer Program Approaching

HIL ANDERSON, SENIOR EDITOR
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Washington, DC – Trade show organizers have until November 1 to submit the application to have their show considered for the U.S. Department of Commerce’s 2012 International Buyer Program.

The International Buyer Program (IBP) teams up government trade offices with exhibition organizers to promote major U.S. trade shows to overseas attendees. The goal is to encourage foreign companies to come to trade shows in the U.S. and order products from U.S. companies.

The U.S. and Foreign Commercial Service expects to compile a roster of approximately 35 trade shows for the 2012 program. The shows will be judged on their potential to promote U.S. exports in general and, in particular, exports from small- and medium-sized companies.

The 2011 roster of 40 shows in the IBP includes the International Consumer Electronics ShowAG CONNECT Expo, WINDPOWER 2011 and CTIA Wireless.

Applications for the 2012 program can be downloaded at http://www.export.gov/IBP and must be received by the DOC’s International Trade Administration no later than November 1. There is no application fee.

The trade show industry has been actively urging the U.S. government to consider exhibitions as a potent resource in the National Export Initiative (NEI). The NEI aims to double U.S. exports in the coming years. The International Association of Exhibitions and Events launched its National Export Initiative Tool Kit on its website in September. The Tool Kit includes information on the IBP.

Reach Blanche Ziv at (202) 482–4207 or blanche.ziv@trade.gov; Steven Hacker, IAEE president, at (972) 687-9204 or shacker@iaee.com