DALLAS — The successful late-September Total Home & Gift Market signaled a strong return to business, attracting 67% of the buyers it did in 2019. That was a 10% gain from the August show, which also exceeded expectations. Attendance by home and design buyers was 78% compared with the previous year, and attendance by apparel and accessories buyers was more than 90% compared with the previous year.
By all indications, the numbers are moving in the right direction, said Cindy Morris, President and CEO of Dallas Market Center. “What was uniquely successful about September Market was the opportunity for buyers to take time to conduct serious business before the holidays and the new year. We saw an impressive number of buyers who may normally visit in the summer.”
Another positive sign, said Morris, is the number of new buyers who attended the show for the first time, representing 9% of the total attendance, who “made the decision to visit Dallas in order to find everything they need efficiently and safely.” Over the last 90 days, Dallas Market Center has seen a surge in new buyer applications from across the Central U.S. and attendance from 47 states at trade events and open houses.
More than 90% of showrooms featuring gift and home, holiday and floral, gourmet and housewares products, as well as fashion, were open for the September Market, including more than 60 new and expanded showrooms.
Total Home & Gift Market took place alongside Dallas Design Week, which offers interior designers in-person sessions as well as online events featuring experts such as Patti Carpenter, Christina Garcia, Nathan Hejl and Roz Murphy.
Safety protocols during the event included mandatory face coverings and temperature screening, a Market FastPass for low-contactentry, hand-sanitizing stations, limited food service, and signage for social distancing. The facility used open parking, large entryways, multiple registration areas and escalators, and limited access to showrooms to keep attendees socially distanced.
Reach Cindy Morris at (214) 655-6100 or email@example.com