Princeton Junction, NJ – A new “seal of approval” has been finalized by Convention Sales Professionals International (CSPI), which recognizes destination cities that demonstrate a close cooperation between their convention centers and destination marketing organizations and an adherence to best practices.
The CSPI Seal of Approval measures the effective integration of sales in the applicant cities, and how they excel in four key areas:
- Convention sales and operations
- Joint accountability, advocacy and funds and finance
- Technology deployment and training
- Conflict resolution
The goal is to provide meeting planners, convention managers and trade show organizers with a guide to cities that will provide them with an efficient and painless sales experience.
“The Seal of Approval was created to honor the destinations whose partnership and commitment have led to a seamless customer experience,” said CSPI President Cathy Keller. “CSPI members now have a valuable benchmarking tool that can lead to further customer confidence.”
The Seal of Approval program is open only to CSPI members. Evaluations will be conducted by a review committee and approved by the CSPI board of directors.
Applications must be submitted jointly by a city’s destination marketing organization and convention center management. Portland, OR, and Spokane, WA were the first two cities to begin the application process.
Reach Cathy Keller at (609) 269-2461 or ckeller@cspionline.org
