NEW YORK– COTERIE, a leading industry connector for the women’s contemporary and advanced contemporary markets organized by Informa Markets Fashion, has released its 2022 events calendar featuring newly-enhanced hybrid events. Using AI-powered technology for a more personalized and efficient user experience, this new hybrid approach has been in development during the past year.
COTERIE’s new digital platform mimics a consumer shopping experience. Participating brands have uploaded their product catalogs and contact information into the platform. Retailers can then search for specific brands to see the products they offer, or search for specific products to see which brands carry that item. This allows retailers the ability to greater personalize their buys, and more effectively and efficiently find the specific products for which they are searching.
The more that buyers use the digital platform, the better the platform is able to show the exact products a buyer might be interested in. Also, products are added frequently so it delivers an “endless aisle” of products and brands.
Related. Informa Evolves Into a Multi-Platform Marketplace Creator
COTERIE New York will return to the Jacob K. Javits Convention Center from February 27-March 1, 2022 and again September 18-20, 2022. The New York editions will feature new brands and top sellers from categories such as advanced contemporary and contemporary apparel, footwear, accessories and beauty, as well EDIT – COTERIE’s advanced international collections. The September event will also welcome the return of destination, COTERIE’s highly curated swimwear and resort-wear community. Further facilitating a clarified and intuitive on-site experience for buyers, COTERIE New York’s February and September editions will also feature “curations” such as minority-owned and sustainable brands, which will be displayed throughout the show floor to highlight new areas of shopping interest as retailers look to deliver on updated consumer demands and diversify their inventory offerings.
Top-tier educational programming featuring prominent industry talent and fresh voices, in addition to curated, show- exclusive activations and elite networking events, will be featured in the COTERIE February and September editions.
Expanding beyond the live event, the accompanying digital platform will also be available before, during and after the February and September show dates, which will further extend discovery, shopping and connection opportunities for both brands and buyers.
Providing a more holistic approach to today’s evolving market needs with more targeted, unique discovery journeys and broaden connection opportunities, COTERIE’s product-forward, AI-powered digital platform will feature a variety of international and domestic advanced contemporary women’s brands and products, with the products available updated on an ongoing basis and assortments tailored to users’ personalized interests.
Mimicking the B2C shopping experience, COTERIE’s digital platform, coupled with COTERIE’s return of live events, brings the best of innovation and tradition together for the contemporary and advanced contemporary women’s community.
“As part of our purposeful evolution alongside the industry as an invaluable resource and tool, our combination of live and digital offerings in 2022 will emphasize product-first digital discovery that translates into in-person meetings where the community can interact face-to-face and ultimately build new trusted relationships,” Courtney Bradarich, VP of Contemporary Women’s Events – COTERIE, at Informa Markets Fashion, said. “The vision for our community is that both live and digital formats are used in concert with one another, with the benefits of both driving forward an entirely new way to conduct business — growing their business more efficiently and more effectively than ever before.”
COTERIE will also return to Miami in July 2022 during Swim Week with destination: miami by COTERIE, the women’s resort-wear and swimwear market event. The hybrid event will showcase a global collection of resort-wear and swimwear brands alongside vacation-inspired apparel, accessories, and footwear labels spanning contemporary and advanced contemporary price points, drawing an influential audience of international and domestic retailers, buyers, influencers and media.
Reach Courtney Bradarich at courtney.bradarich@informa.com
