Jakarta, Indonesia – Comexposium entered a joint-venture agreement this summer that will give it a role in expanding the GAIKINDO Indonesia International Auto Show (GIIAS), the top public auto show for one of Asia’s largest automotive markets.
The partnership agreement with Amara Group is expected to be finalized in August and will add Conexposium’s resources to pushes for increased international attendance at GIIAS and the launching of new events in Indonesia’s auto market.
“Amara Group will benefit from the international expertise and reputation that Comexposium has,” said Amara CEO Andy Wismarsyah. “We hope the collaboration will strengthen GIIAS’s position as Indonesia’s leading auto show and will drive the show to be one of the best in the APAC region.”
As Comexposium’s APAC Regional CEO, Paul Lee, told Trade Show Executive, Amara will remain an independent company and no changes will be made to the Jakarta-based show staff.
Comexposium said GIIAS is considered the flagship auto show in Indonesia, which is the second-largest auto manufacturer in the Asia-Pacific region and accounts for about one-third of the region’s market. The show is owned by the Association of Indonesia Automotive Industries (GAIKINDO Association) and organized by Amara. It draws more than 360 exhibitors and 450,000 public visitors each year, with exhibit space of more than 40,000 square meters (430,556 square feet). The 25th edition of GIIAS takes place August 10-20 at the Indonesia Convention Exhibition.
“The GAIKINDO car show is a well-established and popular event in Jakarta’s annual calendar,” Lee said. “Many fans look forward to it for special deals and to celebrate product launches.”
This new partnership with GIIAS is only a start. The GAIKINDO Bus & Truck Show launching at next year’s GIIAS will be the first step in expanding the number of events in the Indonesian automotive sector.
Reach Paul Lee at + 86 21 6217 0505, x120, or paul.lee@comexposium-sh.com; Andy Wismarsyah at +62 21 2905 4091 or andy@api-event.com
