SYDNEY, Australia — Conference and event organizers are vulnerable to AI disruption, according to analysis from Deloitte Access Economics. The report assessed occupations based on how much of their core work can be automated by AI compared with tasks that still require human involvement. For exhibition organizers, the finding reflects a reality already taking shape across the […]
CHICAGO — Trade Show Executive’s (TSE) celebration of the TSE Trailblazers continues with Kelley McCarthy, Senior Conference Producer – Beauty & Wellness Group, Questex. McCarthy has transformed education in Questex’s Be+Well show portfolio into a strategic growth engine, and helped deliver stronger paid conference positioning, higher bundle adoption rates, expanded education visibility, better alignment between programming and audience acquisition, increased average class size and capacity utilization, and sustainable revenue growth. […]
CHICAGO — On June 12-14, 2026, Informa Markets’ South Florida Ventures launched the Windy City Boat & Yacht Show at Burnham Harbor. The event featured more than 100 vessels, including powerboats, yachts, sailboats and brokerage vessels, and shoreside exhibits showcasing the latest marine technology, safety gear, accessories and boating essentials. More than 70 exhibiting brands and companies participated. “The Windy City Boat & Yacht Show […]
CHICAGO — Maeghan Horvath, Senior Conference Manager, Emerald, leads the execution of conference programming across large-scale events and oversees speaker engagement, logistics and production. Her work has made her a trusted leader at the organization and a key contributor to its continued growth, and earned her recognition as a 2026 Trade Show Executive (TSE) Trailblazer. We connected with Horvath to discuss her career journey and passion for events. ANDREW: […]
DETROIT — On May 11-14, Huntington Place hosted AUVSI’s™ XPONENTIAL, the world’s largest autonomy, drone and robotics trade show. XPONENTIAL united the defense community across more than 25,000 square feet of programming and exhibits, and showcased how uncrewed systems are bolstering national security and advancing mission-ready technology. For the past few years, Visit Detroit President and CEO Claude Molinari has championed Detroit on the global stage, helping bring major events like XPONENTIAL to “The Motor City.” […]
Dark Social: The Hidden Channel Driving Event Registrations is a contributed article from Ian Davis, Vice President of Marketing at Snöball Deciding to attend an event is not a small commitment. Someone is weighing travel, time out of the office and whether the trip is worth the disruption. That decision rarely turns on a marketing […]
As an emerging leader behind the marketing and audience growth strategy for CES®, Courtney Ford, Director, Digital Engagement, Consumer Technology Association (CTA)®, translates data and audience insights into strategies that produce measurable results and manages the operational demands of high-volume, global campaigns. For her impactful work, she was recognized as a 2026 Trade Show Executive (TSE) Trailblazer. TSE connected with Ford to […]
CHICAGO — Trade Show Executive’s (TSE) next 2026 Trailblazer spotlight is on Vanessa Dang, Audience Development Manager at CommerceNext, which CloserStill Media has a majority investment in. When Dang first joined the organization, she recognized an opportunity to improve how it generated and nurtured qualified leads for sponsors: Instead of simply executing assigned tasks, she built a scalable demand generation engine, which integrates targeted Google Ads campaigns, LinkedIn […]
SCHILLER PARK, Ill. — The recent U.S. Securities and Exchange Commission filing by Encore® did something rare: It turned one of the trade show industry’s most persistent complaints — the rising cost and rigidity of in-house event production — into a public-market business model. The filing showed rising revenue per event as the company prepares to go […]
CHICAGO — Our celebration of the 2026 Trade Show Executive (TSE) Trailblazers continues with Elyse Cyr, Director of Event Operations at Messe Stuttgart, Inc. With a strategic mindset, operational discipline and collaborative leadership style, she elevates the impact of Messe Stuttgart, Inc.’s, trade shows and positions them as powerful platforms for industry growth and global connection, managing venue […]