Los Angeles, CA – Canon Communications announced it was launching a pair of trade shows for the orthopaedic manufacturing sector next year in Zurich, Switzerland and in Warsaw, IN, a small city between Chicago and Fort Wayne that has the distinction of being the hub of orthopaedic devices in the U.S.
The OrthoTec Conference & Exhibition will debut May 12-13 at the Orthopaedic Capital Center located on the campus of Grace College in Warsaw. OrthoTechEU will take place in Zurich at the Mövenpick Hotel Zürich-Regensdorf on September 29-30.
The Orthopaedic Capital Center has an exhibit area of 15,000 square feet and a 2,700-seat theatre.
While manufacturing in general is taking its lumps in the current recession, high-precision medical device manufacturing has been thriving for the past several years and is a significant market for Canon. “Companies supplying products and services for the orthopaedic sector and the overall medical device manufacturing market certainly have bright prospects,” said Canon CEO Charles McCurdy. “For example, 41% of all Americans are now over the age of 45, and in the European Union, people over 65 years old number more than 90 million.”
McCurdy said the American Academy of Orthopaedic Surgeons recently projected that the number of hip and knee replacements in the U.S. would double by 2016.
While a town like Warsaw, with a population of 12,500, might not sound like a typical location for a trade show, it fits in with Canon’s strategy of hosting its events in the geographic centers of the industries it serves.
Warsaw has a good deal of panache in the orthopaedics industry. The city is home to the three manufacturers that produce around 70% of the orthopaedic products made in the U.S. Similarly, Zurich is the home base of the companies that provide devices for the European market.
Reach Charles McCurdy at (310) 445-8585 or firstname.lastname@example.org