NORWALK, Conn., and WASHINGTON, D.C. – Reed Exhibitions’ Card Not Present (CNP) and the National Retail Federation (NRF) have formed an industry partnership that will encompass year-round content sharing, co-marketing, and collaboration for NRF’s summer 2021 launch of NRF Retail Converge and future NRF PROTECT events. The latter will provide comprehensive retail industry security education and solutions across loss prevention, digital fraud prevention and cyber risk.
Commencing with CNP’s educational programming and marketing support for the 2021 NRF Retail Converge virtual event, scheduled to be held June 21-25, CNP and NRF will also be collaborating on planning for the in-person NRF PROTECT 2022 Retail Loss Prevention, Digital Fraud, Cyber Risk Event taking place in June 2022 in Cleveland. CNP will produce content for the digital fraud prevention and cyber risk track, support business development for the Cyber Risk & Digital Fraud Prevention Pavilion on the expo floor, and deliver overall marketing support and recruitment of e-commerce decision makers.
“In the last year, the retail market disruption has been unlike any other time in history. The e-commerce sector growth has been huge, and new customer engagement models are here to stay, such as buy online-pick up in store, advanced expectations for customer service and delivery time, and all amidst rising risks for data breaches and fraud tactics like account takeover,” said CNP Brand Director/Reed Exhibitions Jaime McAuley. “The CNP and NRF partnership will help the market take a holistic view of security and fraud prevention, and stimulate new levels of collaboration between cross-functional retail merchant teams.”
Moving forward, CNP is NRF’s exclusive media and event-related industry partner for the digital fraud prevention market sector, while NRF is now officially CNP’s exclusive retail association industry partner. During this time of rapid e-commerce market growth and the accompanying escalation of security and fraud risks, the expertise and collaboration of CNP and NRF is essential to enable merchants to protect and optimize revenue, while ensuring a seamless customer experience.
“NRF is the world’s largest retail trade association, and has a major commitment to all aspects of security for the retail sector – from loss prevention to cyber risk and digital fraud prevention,” said Reed Exhibitions Group Vice President Will Wise. “More than ever, with the rapid growth in e-commerce that the market is experiencing, fighting fraud and enabling secure, card-not-present payments is essential to protect revenues and customer data. CNP is enthusiastic about collaborating with the NRF to serve our www.CardNotPresent.com community across both online content and in-person event engagements.”
“CNP’s involvement in the payments and digital fraud prevention sector makes them a natural partner for the NRF Retail Converge and NRF PROTECT portfolio of events,” said NRF Senior Vice President of Conferences Susan Newman. “This partnership will expand our event offerings in an area of growing importance to the retail industry.”