ORLANDO — The PGA Show, organized by the PGA of America and PGA Golf Exhibitions (part of RX), celebrated its 39th year January 24-27 at the Orange County Convention Center with its biggest show in 15 years — by number of attendees, number of exhibitors, net booth space and total event space.
In addition to being the place to discover the latest golf innovations, the show is a key economic indicator for the $102 billion golf industry.
Among the 33,000 attendees were more than 7,300 PGA of America golf professionals, Ladies Professional Golf Association (LPGA) and international PGA professionals, including more than 1,300 VIP buyers representing 840 golf facilities. They came from all 50 states and 94 countries, and as far away as China and Japan. Nearly 400 exhibitors helped to line more than 10 miles of show aisles with products ranging from irons to club cars to apparel.
Thousands overcame the intermittent rainy weather to test the latest equipment and technology from more than 70 top golf companies during the PGA Show Demo Day at the practice facility at Orange County National Golf Center. Education on six show floor stages included sessions presented by the Golf Fitness Association of America, an Inventors Spotlight with product pitch panels, and golf career programming.
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Other highlights included The Clubhouse, with a full schedule of industry programming by golf development and racquet sports experts (which doubled in size in 2025); an Innovation District; the PGA of America Hub; and the new RETREAT Hall, which was home to the welcome reception, fashion show and a final night concert by Third Eye Blind.
“Recreational golf is experiencing record levels of participation, and the PGA Show team has been focused on capitalizing on industry growth sectors, building new ways to interact on site, and organizing attendance details for a seamless, enjoyable and productive show,” Marc Simon, Vice President of PGA Golf Exhibitions, said. “This year’s exceptional quality and quantity of exhibitors, along with enhanced experiential areas throughout the show floor, attracted a remarkable industry audience that included a significant rise in participation by VIP buyers, PGA of America golf professionals, education conferees and media members.”
The PGA Show will return to Orlando January 20-23, 2026. Details can be found at PGAShow.com.
PGA Show was just named a Trade Show Executive Fastest 50 Class of 2024 honoree for its growth in net square feet, and a Next 50 honoree for its growth in attendance and number of exhibiting companies. Check out all the honorees here.
Reach Marc Simon at marc.simon@rxglobal.com
