This Just In

Big Changes at Project


New York, NY – Creating a big buzz in fashion circles, Project Global Trade Show has undergone a change in leadership, schedule and format. The semiannual and bicoastal event draws professionals from the sportswear industry. It reached a record attendance of 26,000 at its Summer 2008 event held in August in Las Vegas. The other show has traditionally taken place in New York in July. The Las Vegas show is typically held in conjunction with Advanstar’s MAGIC Marketplace.

Project was founded in 2003 by Sam Ben-Avraham and sold to Advanstar Communications, Inc. roughly two years later. Ben-Avraham remained as president, but recently announced his decision to step down to concentrate on other businesses, including a boutique and women’s fashion line. Andrew Pollard, an entrepreneur and sales executive from the fashion industry, has taken the helm. Ben-Avraham will stay on in a consultant role.

Pollard is charged with reformatting the events. Advanstar will not produce the New York Project this July but expects to relaunch it next year with a new format and perhaps new dates. Major drivers for the change were complaints about scheduling and  increasing competition.

Details of the exact changes are being withheld, but attendees have been told to expect some changes in 2011.

Reach Andrew Pollard at (212) 951-6600 or

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