Baltimore, MD – Mollie Spilman, former CEO of TidalTV, joined BDMetrics as president with overall responsibility for the company’s operations. She reports to CEO Rick Geritz.
BDMetrics is an online technology partner for many of the largest trade shows. Its Event Centric Media platform enables attendees to personalize their experience and helps exhibitors to track and measure ROI.
“The platform maximizes B-to-B exhibit performance and enables chief marketing officers (CMOs) to extend their trade show reach and investment online, making it more targetable, measurable and accountable,” said Spilman. “I look at my new role as an opportunity to connect the existing BDMetrics technology with the way that I know CMOs buy media.”
During her stint with TidalTV, a broadband television service currently in the beta test phase, Spilman helped secure $15 million in funding for the project.
Reach Mollie Spilman at (410) 402-1028 or mspilman@BDMetrics.com