LOS ANGELES – ASM Global has set a plan in motion to become the world’s most sustainable venue portfolio company. In conjunction with its corporate social responsibility platform, ASM Global Acts, and in partnership with Honeycomb Strategies, a women-owned, B-Corp-certified sustainability consulting firm, it has unveiled one of the most ambitious plans in the live entertainment industry.
“ASM Global is in a position to dramatically and positively impact the live events industry by establishing these ambitious, environmental and social goals. These goals hold the company accountable to a bold vision for the future and also reflect that sustainability is not only good for business but is imperative for long-term, strategic success,” Lindsay Arell, Principal, Honeycomb Strategies, said.
Its goal for all its venues includes reducing energy consumption by 25% by 2030 from 2023, its baseline year. It is also determined to use renewable energy sources for 20% of all energy consumed by 2025. Its plan also includes being carbon neutral by 2050, diverting over 50% of waste by 2025, and eliminating single-use plastic in front of house by 2025.
The goal includes reducing water consumption by 25% by 2030 from 2023 and awarding 50% of its reportable spend to suppliers adhering to its environmental purchasing policy by 2030. It will increase plant-based menu options by 35% by 2024 within Savor, ASM Global’s food division, venues. In addition, it is committed to decreasing food waste by 75% by 2026 within Savor venues.
Sustainability is already a focus, as over 40 certified green venues are in its portfolio. “Our current portfolio of LEED-certified venues has set the standard, and we’re now raising the bar even higher,” ASM Global President and CEO Ron Bension said. “This entire program will be integrated into all the relationships with our existing and future clients as part of our intrinsic ASM Global DNA.”
A group of pilot venues scattered across the globe of varied sizes and focus have begun reporting focused on the goals established. “The aim is to add additional venues at a fast pace to obtain important baseline information for 2023,” Arell, one of Honeycomb Strategies’ two Principals, said.
One of those pilot venues is the Colorado Convention Center. “We are excited to be a pilot venue for this project as ASM Global expands this commitment to all of its venues worldwide,” John Adams, the Colorado Convention Center General Manager, said.
ASM Global has partnered with WeTrack, a SaaS company that provides planning, sustainability goals, and operations solutions to some of the world’s biggest sports and entertainment brands, including FIFA, IOC, Wimbledon and World Triathlon. The WeTrack system has been developed to help customers track progress on sustainability, ESG and CSR initiatives.
ASM Global venue ambassadors will each have a system set up for them with common indicators that ASM Global wants to track, along with venue goals specific to the community in which they operate.
Honeycomb Strategies’ recent major sustainability programs and projects include the Colorado Convention Center, Moscone Center, Philadelphia Eagles, SoFi Stadium, Minnesota Vikings, Barclays Center, Visit Denver, Greenbuild Conference and Expo, Natural Products Expo, and Sustainable Brands.