LOS ANGELES — ASM Global has entered into a strategic partnership with Playeasy the largest digital network in the sporting event and sports tourism industry, to maximize sporting events bookings for ASM Global’s Convention Centers portfolio.
The exclusive relationship will provide ASM Global direct access to more than 600 sports event operators in more than 100 types of sports and activities.
Along with showcasing venue capabilities on the Playeasy platform, ASM Global convention centers will have unprecedented access for identifying sporting event leads, responding to requests for proposals from event organizers, estimating local economic impact and co-marketing upcoming events in collaboration with destination partners.
Highlights of the partnership also include elevated awareness for ASM Global convention centers under the brand’s global profile on the platform, enhanced product offerings designed specifically for convention centers, as well as data-driven insights and comprehensive real-time analytics of marketing performance and conversion rates crucial for optimizing venue marketing strategies.
“We’re thrilled to join forces with Playeasy as its leading sports events and sports tourism platform complements ASM Global’s expertise in producing live event experiences,” Anna Nash, Vice President, Market Development, ASM Global, said. “This collaboration enhances our ability to drive content to our extensive portfolio of venues, facilitating easier access for sports-event organizers to our convention centers. By leveraging our network, we aim to empower organizers to expand their events across our diverse venues, boosting economic impact from out-of-state visitors.”
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“This collaboration brings immense value to our event organizer partners, empowering them to seamlessly connect with premier convention centers nationwide. Beyond that, the true impact of this partnership lies in the value we’ll collectively deliver to visitors and local communities surrounding ASM-managed convention centers. Together, we’re aiming to elevate sporting event experiences and foster community engagement around those events,” Kerri Shields, Co-Founder and President, Playeasy, said.
Reach Anna Nash at anash@asmglobal.com
