CHICAGO – Who better to tell the story about the importance of business events to the global recovery than three of its major organizations? That’s why AIPC, the International Association of Convention Centres; ICCA, the International Congress and Convention Association; and UFI, the Global Association of the Exhibition Industry, have come together to introduce a new policy white paper entitled, “Business Events are the Fast Track to Recovery.”
The paper starts out by outlining the total economic impact of business events — $1.5 trillion and 26 million jobs — and explains how, despite that, many governments have not recognized them as different from other types of gatherings when designing Covid policies. While G2G events — the G7 held in Cornwall in June 2021 or the G20 held in Rome last October — went on safely, B2B events continued to face restrictions. In addition, few countries helped to facilitate organizers’ abilities to hold business events by taking steps such as allowing tested and vaccinated B2B travelers to forgo quarantine.
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“The business events industry is in need of a guiding strategy to showcase the importance and economic impact of our industry and the position paper demonstrates the reality,” Senthil Gopinath, ICCA CEO, said. “This G3 effort is intended to serve the worldwide industry with a roadmap to keep the industry moving forward. It’s a document that can shed light on opportunities for collaboration and innovation.”
Download the Business Events are the Fast Track to Recovery policy paper here.
Reach Senthil Gopinath at senthil.g@iccaworld.org or +31203981919
