BOGOTÁ, Colombia — MEDITECH, a healthcare show organized by Corferias, the Colombian Association of Hospitals and Clinics (ACHC), and Messe Düsseldorf North America, reported a 16% increase in attendance compared with the previous edition in 2024.
Held July 28-31, 2026, at Corferias’ venue in Bogotá, the exhibition brought together more than 12,700 professionals and 300 exhibitors from 16 countries.
Ana Garibello, MEDITECH Project Manager at Corferias, explained that this growth was supported by a broader, highly segmented outreach strategy that combined national sector engagement, international promotion and a stronger content offering.
“In Colombia, the organizers worked closely with professional and industry associations, hospitals and clinics, universities, health-sector clusters and regional business organizations to extend the trade fair’s reach beyond Bogotá,” Garibello said. “The strategy included engagement with organizations such as the ACHC, ANDI, the Colombian Medical College, ASCOFAME, Medellín Health City and the Bogotá Health Cluster, among others.”
To encourage international participation, the organizers focused on the regional healthcare market’s strength and Bogotá’s strategic position as a gateway to Latin America: According to ProColombia, the country has one of the most developed healthcare systems in the region and is the third-largest medical device market in Latin America right now.
“This regional positioning is central to MEDITECH’s strategy,” Garibello explained. “Rather than relying solely on international travel trends or short-term market conditions, we continued to reinforce the trade fair’s international outreach and its role as a platform connecting global healthcare technology companies with the Latin American market.”
MEDITECH is part of Messe Düsseldorf’s MEDICAlliance global family of medical industry trade shows, which helps its international positioning further.
A strengthened national and regional media strategy, supported by Messe Düsseldorf North America and partnerships and exchanges with specialized media, helped broaden awareness too.
“For us, international participation is ultimately about creating a regional platform with a strong local base in Bogotá — a place where global healthcare companies can meet the Latin American market and where the region can access new technologies, expertise and business opportunities,” Garibello said.
The organizers also placed additional emphasis on priority markets across Latin America and the Caribbean, including Brazil, Mexico, Ecuador, Peru, Chile, Argentina, Costa Rica, Panama and the Dominican Republic.
“Together, these efforts positioned MEDITECH not simply as a product exhibition, but as a meeting point where healthcare professionals, institutional decision-makers, technology providers and international stakeholders could connect around the sector’s evolving needs,” Garibello said.
Educational Evolution
For 2026, one of the most significant changes was the evolution of the show’s educational and engagement experience.
The International Congress of Hospitals and Clinics, which is held alongside MEDITECH and organized by ACHC, introduced a new workshop-based format alongside its traditional conference sessions.
Workshops addressed governance and hospital management, sustainability and the use of AI as a tool to support decision-making in healthcare institutions.
Also, MEDITECH presented the second edition of the Estrella CEATH Awards, which recognized technologies and solutions presented by exhibitors for their contributions to innovation, quality and sustainability.
This program added another layer of content and discovery for visitors and a People’s Choice award allowed them to participate directly in the recognition process, creating a more interactive connection between the technologies on display and attendees.
“Together, these initiatives reflect a broader evolution of MEDITECH: from a traditional exhibition platform toward a more interactive ecosystem combining technology, education, innovation and professional engagement,” Garibello explained.
Garibello added that the event’s content strategy was enhanced with the third edition of the HealthTech Startup Park and programming focused on digital transformation and emerging healthcare technologies as well.
Data from this landmark edition shows that the organizers’ strategies paid off.
Strong Feedback
This year, feedback from exhibitors and specialized visitors was exceptionally positive, with scores in key metrics increasing when compared with 2024:
- For exhibitors, overall satisfaction reached 8.6 out of 10, willingness to recommend MEDITECH rose to 9.1 and intention to participate again reached 8.9.
- Exhibitor NPS increased from 52% in 2024 to 69%.
- Exhibitors rated the fulfillment of their objectives at 9.0 out of 10.
- Specialized visitors rated their overall satisfaction at 9.0, recommendation at 9.3, and intention to attend the next edition at 9.3.
- Visitor NPS reached 78%, up from 66% in 2024, and fulfillment of objectives was rated 9.0 out of 10.
MEDITECH will return to Bogotá in July 2028.
“The 2026 edition gave us both strong validation and a clear direction for the next stage of MEDITECH’s development,” Garibello said. “With our partners, Messe Düsseldorf North America and the ACHC, we see an opportunity to go one step further in strengthening MEDITECH’s role as a regional hub for the healthcare sector. We will also build on the elements that performed strongly in 2026 — the professional audience, business matchmaking, academic content and innovation platforms — while continuing to improve the experience based on participant feedback.
“Ultimately, our ambition for 2028 is for MEDITECH to become a must-attend regional meeting point for healthcare technology: a place where professionals can discover what is next, learn from experts, connect with the industry and identify solutions that can contribute to better healthcare in their countries.”
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