CHICAGO — Boothly, a new AI platform launching in February 2026, is billed as the solution for a persistent problem in the events industry for exhibition stand builders: getting designs out the door quickly enough to win business.
According to Boothly, a full-time designer can cost around $40,000–75,000 annually or more, and only produce a limited amount of designs per week, and freelancers can charge around $700-3,000 per project and take weeks to deliver.
“After 20 years in exhibition stand design, I saw the same problem everywhere: stand builders spending sometimes up to weeks on concepts that never converted [and] burning £100,000+ annually on designer costs,” Joe Everley, Founder, Boothly Ltd., said. “Boothly was built to solve the industry’s design-capacity bottleneck.”
How Boothly Works
Stand builders can input client requirements and Boothly will create numerous 3D concept options with detailed specifications and costs. Users can refine designs, adjust materials and present professional proposals to clients within minutes.
“Exhibitions are bouncing back post-pandemic, but the pressure to quote faster and more competitively has intensified. Boothly gives stand builders the speed and efficiency to capture opportunities that would previously have been lost to capacity constraints,” Everley said.
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What Makes Boothly Different
Boothly is designed specifically for exhibition stand builders — it isn’t a design tool that has been retrofitted for the sector.
“We’re laser-focused on professional stand builders, not exhibitors,” Everley said. “While others offer generic design tools, Boothly generates complete 3D concepts with itemized costing in minutes — turning what was a bottleneck into a competitive advantage.
“Stand builders can quote more opportunities without expanding their design team, reduce wasted time on projects that don’t convert and respond to client briefs in hours instead of weeks. It’s about turning design capacity from a limitation into a growth engine. It actually enables sales and business development teams to do the initial concepts to win the work, if you wish … This isn’t about replacing designers — it’s about amplifying what they can achieve and helping quality stand builders win more business.”
Enhanced with AI
Boothly uses AI to transform brief requirements into professional, 3D exhibition stand concepts with accurate material specifications and costings.
“It handles the heavy lifting of initial design work, freeing designers to focus on refinement and jobs that have already converted, not concepts that are going nowhere,” Everley said.
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