CHICAGO — San Francisco-based There.App launched a new mobile-first coordination platform aimed at helping streamline real-time coordination for event operations teams onsite at live experiences.
Rather than utilizing multiple apps and software while onsite at events to view programs, important documents or meeting schedules, There.App’s new solution allows operations teams to work in one platform featuring many interconnected modules via iOS, Android and the mobile web.
“We’re excited about this, but one of the things that’s interesting, besides the fact that it’s mobile-first and has the location features, is the idea that’s it’s balanced as a collaboration environment where your appointments are accessible as your files, and as your tasks, and to engage in any of these things is simple,” Seth Kenvin, Founder and President of There.App, said. “This platform is truly a resource for all of the ways that people have to access information, communicate with each other and execute onsite.”
A Focus on Integrated Coordination
The platform contains modules that are interconnected for teams to update and use in real-time. These modules include:
- Home: View main project data and details (dates, location, description, cover image), pinned information, featured items and a listing of the modules.
Seth Kenvin, Founder and President of There.App - Boards: This module is where team members can combine text, images and items from other modules to create specific pages to enhance clarity and efficiency; for example, a board could serve as an on-site support plan for exhibitor questions.
- Chats: Team members can create chats with direct access to the materials in other modules, like documents, tasks and media files. Users can also take notes in a chat with themselves to keep their notes and communications in one place.
- Events: This module features a calendar of team activities within the project, as well as appointment data, location details along with maps and directions, and a breakdown of the event’s programming and what team members are involved with which events or tasks.
- Files: The Files module allows teams to upload important documents that need to be accessed by team members while onsite. This module supports different file types, as well as documents saved on clouds, so that the most up-to-date information is always accessible.
- Media: Teams can upload important media files like logos, graphics, photos and videos before, during and after an event or project, making creating and sharing media for reels, posts and communications easy.
- Places: Check out all the relevant locations for an event or project, along with directions to and from different venues, like airports, hotels, restaurants and convention centers.
- Share: One of There.App’s signature features is sharing live locations between team members; and of course, it allows users to opt in and set time constraints on their location sharing.
- Tasks: Teams can create tasks and assign team members to those tasks, set deadlines, share statuses and completion updates.
- Team: View the full team associated with a project or event.
- Web: Access and link relevant web pages directly in the platform.
“We’re bringing to market this all-in-one solution that becomes the mobile command center you can put in your pocket, and a team in the field can communicate and collaborate [using it],” said Christopher Kappes, Strategic Advisor to There.App. “Everything’s been designed for desktop [historically], but when you think about events, we’re mobile, and people don’t have time to set their computer up on a packing crate to find information. Our goal is to make information easily accessible for teams.”
Streamlining Communications and Information-Sharing
There.App’s platform can be leveraged by event organizing teams to help them stay streamlined in their work onsite via mobile devices. It can also be used to help organizers communicate with exhibitors, as well as leveraged by exhibiting teams themselves.
“The platform is really two-fold in that it can be the interface between the show organizers, and their exhibitor, sponsor or speaker points of contact, but then also in regard to exhibitors, they can take that same environment and extend it for their internal use,” Kenvin said.
Revenue Generating Opportunity
The There.App platform can also be leveraged as a revenue generator for organizers. Event and trade show organizers can offer the There.App service to exhibitors as a premium offering, helping their teams stay connected and updated to drive greater ROI from their participation at an event.
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