WASHINGTON, D.C. — MCI USA has introduced a voice-enabled version of its AI assistant, Jade, as part of its OneSystem Plus platform, aiming to simplify registration, housing and lead management for events of any size.
The AI-powered assistant, now available with voice functionality, allows attendees to speak naturally on desktop or mobile devices and receive immediate answers, in 57 languages, even for complex queries. Jade analyzes event data to detect trends, assigns lead scores and offers AI-driven matchmaking and engagement recommendations.
“Jade is the most advanced AI agent serving the registration and housing marketplace,” Jeff Moore, Vice President, Technology and Innovation, MCI USA, said. “Jade Voice is one more way we are removing friction from the housing, registration and lead collection process. The voice capability, combined with existing chat and email functionality, makes Jade the best, most-complete solution in the market for event contact center services. The technology is faster than a human, provides more complete answers and works 24/7. It’s revolutionizing the way registrants are served throughout the show cycle.”
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Jade assists attendees with registration, housing, lead retrieval and other event questions, even when live agents are offline. Users can ask about balances due, session agendas, reservation updates, email confirmations and lead downloads.
Organizers benefit from branded, fully integrated registration sites that can launch in days or weeks rather than months. They can adjust business rules, discount codes and forms on the fly.
Housing blocks are managed flexibly, remaining open for late reservations, with live tracking and inventory updates. Real-time dashboards provide insights on registration, engagement and housing pickups, enabling quick responses to trends or issues.
At major U.S. trade shows, OneSystem Plus has been used to centralize lead management, boost engagement through AI-driven recommendations and help exhibitors convert more leads, delivering measurable ROI.
In addition to contact center services, Jade provides predictive analytics, session and exhibitor recommendations, AI-generated content and enhanced sales leads collected throughout events.
Reach Moore at jeff.moore@wearemci.com
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