HANNOVER, Germany — After a rocky pandemic period, Deutsche Messe AG has announced that its numbers are back on track, and it will be investing more heavily in the expansion of new business, digitalization and the attractiveness of its Hannover exhibition grounds.
Deutsche Messe AG is one of the leading trade fair companies worldwide, organizing more than 150 trade fairs and events in Germany and abroad every year, including China, Australia, Canada, Mexico and Italy. While the core of its business is international flagship trade fairs, the Hannover venue also hosts corporate events, conferences, large-scale events and concerts.
After a record year in 2023, with sales of 354 million euros (more than $385 million) and earnings of 46 million euros (more than $50 million), the group’s financial figures are also back on track for the current year. Last year, Deutsche Messe organized 76 trade fairs and events in Germany and abroad for more than 27,000 exhibiting companies and 4.7 million visitors. The 2024 numbers will be lower than in 2023, as some events only take place every two years, but the company expects to meet its sales target of 282 million euros (nearly $307 million) and to organize 67 trade fairs and events worldwide.
“Our trade fairs in Germany and abroad are extremely popular with exhibiting companies and visitors alike,” Dr. Jochen Köckler, CEO of Deutsche Messe AG, said. “This will enable us to invest even more in the coming months and years.
“Deutsche Messe AG will continue to modernize its halls and infrastructure. Our in-house sustainability program, Fair2Future, aims to make the exhibition grounds CO2–neutral by 2035. And the digitalization of our offerings will be further expanded — be it in the area of visitor tracking, AI-supported visitor guidance or digital out-of-home displays.”
In the works, a photovoltaic system will be installed on the roof of Hall 19/20 this year, and Hannover Hall 4 will be transformed into a CO2–neutral exhibition hall by mid-2025.
In addition, Lower Saxony’s Economics Minister Olaf Lies was just elected as the new Chairman of the Supervisory Board of Deutsche Messe AG. He brings with him a deep knowledge of the German and international trade fair market and international business expertise.
Reach Dr. Jochen Köckler at +49 511 89-34466
