Seafood Expo Asia Goes Virtual

Frances Ferrante
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PORTLAND, ME — Seafood Expo Asia Reconnect, produced by Diversified Communications, will take place virtually November 17–19 with the goal of connecting providers of seafood with high-volume Asian buyers, including importers, retailers, foodservice vendors and distributors.

As in previous years, the event will include business matchmaking services and an education program focused on front-of-mind topics in the Asian seafood market. “We are excited to bring this online to continue to facilitate business in this market,” said Liz Plizga, Group Vice President, Seafood Group and Integrative Healthcare, at Diversified Communications. “We are also excited to present a great line- up of speakers for the conference program, which features seafood business topics and a focus on the latest seafood sustainability efforts in Asia with a dedicated Seafood Sustainability conference track.”

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Show organizers are targeting a smaller number of suppliers and buyers than they attracted to the previous in-person version, with a goal of 50 to 60 seafood suppliers and more than 150 buyers from the retail and foodservice sectors. Despite the smaller size, they see this move to virtual as an opportunity to amplify the show’s impact. “We have tested digital formats in many of the industries we serve,” said Plizga. “It has helped us to extend our reach and provide another touchpoint. We are evaluating future opportunities to complement live events with digital to increase overall engagement.”

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The plan for this and Diversified Communications’ other shows — much like the rest of the industry — is to be able to return to a live event in 2021.We have incorporated virtual and digital offerings where it makes sense for the various business communities we serve,” she added. “For 2021, we hope to return to in-person events and we will continue to evaluate contingencies.”

Reach Liz Plizga at (207) 842-5543 or lPlizga@divcom.com