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Wyndham Jade Execs Buy the Company


Dallas, TX – A consortium made up of Wyndham Jade executives and founder/former owner Lucy Billingsley has acquired the company by buying out the equity held since 2001 by The Lafayette Investment Fund. “We pulled our team together and got it done,” said Sue Trizila, President and CEO of Wyndham Jade, adding that terms of the deal that closed June 29 would not be released.

Wyndham Jade provides travel, housing and registration services for the trade show and events industry.  Trizila, an 11-year veteran of the firm,   said Wyndham Jade spent the last several years focused on establishing and maintaining stability during some interesting times in our industry.  “We decided that  now it is time to invest in new opportunities involving advanced technology solutions, growth in the international marketplace and exploring new and better ways of delivering our basic services.” Trizila told Trade Show Executive that through ownership and direct control of the firm, the management team could now  take the calculated risks necessary to pursue those opportunities.

The team also includes Brian Walsh, chief operating and financial officer; Beverly Buehler, executive vice president for operations and incentives; Kerry Wages, executive vice president, convention operations, and Tom Levine, chief information officer.

Lucy Billingsley is a prominent developer in Dallas, Houston and Boston and has spent most of her career in developing and managing marts, design centers, office buildings, apartments and industrial properties including the expansion of the Dallas Market Center and Crow Design Centers. Billingsley’s role will be largely that of a silent partner, although her experience in the business will be an integral asset to the new owners, Trizila said.

Reach Sue Trizila (972) 349-7300, or

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