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UFI Rolls Out Certified Professional Designation

Andrea Doyle - Executive Editor

PARIS – UFI, the Global Association of the Exhibitions Industry, has launched a new UFI-accredited qualification — the UFI Certified Professional (UCP).

“Our members have been requesting an UFI endorsement of our education, so they can signal to employers and peers that they have obtained outstanding industry training,” said Kai Hattendorf, UFI CEO and Managing Director. “Therefore, we are very pleased to introduce the UCP designation — a new, flexible approach in our industry serving different educational needs around the world.”

The launch of the UCP designation is the next step in the organization’s evolution of educational offers. In 2017, UFI and the Venue Management Association (VMA) began offering the UFI-VMA Venue Management School in Asia. And in 2020, despite the pandemic, the association launched the UFI-Exhibition Management School.

Going forward, both programs will form the core of the its certified professional designation, which is available to industry professionals who complete 10 credits worth of training across various topics. Participants need to complete either the UFI-VMA Venue Management School or the UFI-Exhibition Management School programs. Credits will also be earned from specialization modules provided both by UFI and UCP partners. Educational partners for the program are MBB-Consulting Group (UK), Virtual Events Institute (USA) and Rego (UK).

Related. UFI Offers New Benefit to Members: The Exhibition Think Tank Club

The UCP is a self-paced program that is fully customizable, allowing participants to choose the timelines, topics and locations that best suit their needs. Additional benefits beyond the classroom include networking, specialization and career development.

“The exhibition industry is facing huge challenges and changes in the years to come, and will need to attract diverse and widely skilled talents for that journey of change,” said Matthias Tesi Baur, founder of MBB-Consulting Group. “Ongoing education and training play a vital role, ensuring young, skilled people join our industry and stay. The UFI Certified Professional program is a great way to increase the attractiveness of our industry and to make us collectively stronger. MBB is extremely proud to be a partner of the program and wants to thank UFI for this initiative.”

For more information, click here.

Reach Kai Hattendorf at or +33 1 46 39 75 00 or  Matthias Tesi Baur at + 44 7831 257 246;



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