CHICAGO — The work that goes on behind the scenes at Trade Show Executive, both online and in creating the print magazine, has won multiple honors from our journalist peers at ASBPE (American Society of Business Publication Editors).
In the 2020 Azbee Awards of Excellence competition, more than 1,000 entries were received and more than 75 experienced B2B editors and designers judged the 63 categories of entries. TSE won the regional honors in the highly competitive Upper Midwest Region.
TSE took home the Gold in their Group Profile Category: Women to Watch 2019 which was written by Regina McGee, Senior Editor—The Women to Watch program honors rising women stars in the trade show industry. The women profiled in the December 2019 issue included: Colleen Boyden, Senior Operations Director, Reed Exhibitions; Courtney Easton, Director, Event Marketing NBAA (National Business Aviation Association); Sherry Gendel. Manager, Exhibition Service, (RSNA) Radiological Society of North America; and Melanie Weiner, Director of Operations, Informa Markets. A special thank you to Connections Housing for sponsoring this article and the 2019 Women to Watch program. This article is also an Azbee Overall Excellence finalist. Read it here: https://bit.ly/3dbIG4G
Two esteemed Azbee Silver Awards were won in the following categories:
Original Research: Up & Up: 2019 Benchmarks & Trends in Exhibit & Sponsorship Sales, Danica Tormohlen, Editor-at-Large—This April 2019 research study by Freeman in conjunction with Trade Show Executive and Lippman Connects showed an upward trajectory in 2019, with both exhibit and sponsorship sales on the rise. Read it here: https://bit.ly/3dbUMuC
Case Study: IMEX America Collaborates With Sands, GES to Deliver Green Solutions, Danica Tormohlen, Editor-at-Large—This article in the April 2019 issue reported on green initiatives by IMEX Group COO Nalan Emre and their partners GES and Las Vegas Sands and their efforts from replacing all of the aisle carpeting and vinyl show and sponsorship signage with 100% recyclable materials to creating “Water Wise Wednesday,” which offered food items that minimize water use. Read the article here: https://bit.ly/2YJUp5p
TSE is also up for the coveted Azbee Overall Excellence Award in the Cross-Platform Package of the Year award for its work on the feature: Twenty Years of Trade Show Executive. Here, organization’s overarching initiative to “meet readers where they are at” began with their 20th anniversary story. TSE augmented its print story with its inaugural TSE Talks podcast and expanded the content on the website and through its social media channels.
“Our mission is to deliver thought-provoking content that helps inform our readership, and this talented team continues to deliver,” said TSE Vice President and Editor-in-Chief, Gabrielle Weiss. “We are all thankful to be recognized by our esteemed peers at ASBPE in this way—it is certainly is a bright spot as we navigate these difficult times.”