Kimberly Hardcastle, President and Chief Marketing Strategist of MDG, was honored as the WPA Hall of Fame Award recipient at WPA Chairman’s Reception in Las Vegas on August 17. Hardcastle has handled marketing and public relations efforts for SuperZoo “for the better part of the last two decades,” according to WPA officials. During this time, attendance has more than tripled. SuperZoo has consistently been a Trade Show Executive Gold 100 honoree since 2014, and Hardcastle and her team at MDG were responsible for coming up with the SuperZoo rebrand name and logo.
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