ARLINGTON, VA — Trifecta Collective has acquired the North American Trailer Dealers Association, the only professional business association in North America that serves light- and medium-duty trailer dealers. NATDA consists of the largest national show in the trailer industry, a membership organization and a leading trade publication.
The transaction was completed by the newly established Trifecta Collective, a partnership between GreyLion, a leading private equity firm focused on investing in high-growth businesses in the lower middle market, and trade show industry professionals Rick McConnell and Jennifer Hoff. McConnell has extensive experience building and leading industry events spanning numerous sectors, and has previously held senior roles at Hanley Wood and Informa. Hoff has an equally impressive track record in show management, having held numerous positions at National Tradeshow Productions and more recently as Founder of Taffy Event Strategies. NATDA was represented by Nick Curci, president and founder of Corporate Solutions.
“It has been incredibly rewarding to help build NATDA for the past 15 years,” Amy and Andy Ackerman, Co-Founders of NATDA, said. Trailer dealers needed access to the very best products, services and education, so we started the NATDA Trailer Show. It has performed even better than our highest expectations and we are excited to be able to turn it over to Rick and Jen. Amy and I look forward to seeing everyone at the 2022 NATDA Trailer Show.”
Trifecta Collective has been working closely with the full NATDA team to ensure a smooth and seamless transition. All current team members, including Executive Director Andria Gibbon and Director of Sales Karen Anderson will remain in their current roles.
“NATDA is a special organization that is very much in tune with the trailer industry,” McConnell said. “Our team will ensure that we remain close to the market, exhibitors, sponsors and dealers to build upon an already strong foundation. Amy and Andy have been great to work with through this transition. They have emphasized the fact that listening to customers is the key to success. We will continue this tradition!”
Jennifer Hoff added, “Amy, Andy and the entire NATDA team have built a world-class organization and tradeshow. I feel fortunate to be working with a group that is truly passionate about the community they serve and their commitment to excellence.”
“Our relationship with Rick goes back more than 15 years,” said Ryan Anderson, Partner at GreyLion. “Both he and Jen are highly regarded executives and have been instrumental in building successful industry leading trade shows over the course of their careers. We are excited about our new partnership and expect NATDA to be the first of several trade shows we acquire over the next few years.”
Reach Rick McConnell at (214) 693-0672 or rmcconnell@trifectaeventsllc.com; Jody Shechtman at (646) 475-3544 or jody@greylion.com
