Oceanside, CA – Trade Show Executive (TSE) is adding some European flavor to its coverage of the global exhibition industry by announcing a strategic partnership with U.K.-based Mash Media, publisher of Exhibition World.
The partnership was finalized at the October UFI Congress in Zagreb and will ensure that readers of both sector-leading publications get the best coverage of the latest developments on both sides of the pond.
“Today, more than ever, trade shows are a keystone to the world economy,” said Darlene Gudea, president of Trade Show Executive Media Group and editor and publisher of Trade Show Executive. “Our partnership with Mash Media and Exhibition World will provide our readers with a source of news and insight into the global market while TSE will bring show organizers in Europe, Asia, the Middle East a little closer to their colleagues in North America.”
Exhibition World Managing Editor Antony Reeve-Crook said he and Gudeawould work together to make their titles essential reading for their respective subscribers with the best in news, features and analysis. “The U.S. market accounts for a quarter of the world’s exhibition business. With this partnership, the divide between U.S. and international exhibitions coverage is reduced to a single page,” he said.
Readers can also expect to see collaborative surveys and research on issues that affect the global industry. The partnership will particularly focus on the activities of UFI – The Global Association of the Exhibition Industry and the Society of Independent Show Organizers (SISO), as well as direct coverage of key events on both sides of the Atlantic.
Trade Show Executive is an award-winning monthly publication that reaches a BPA-audited circulation of 5,020 subscribers in print. TSE also reaches over 7,800 digital subscribers [not audited by BPA] and organizes the Gold 100 Awards & Summit which honors the 100 shows that set the Gold Standard for the exhibition industry.
Exhibition World, published by Mash Media in London, has 26,000 digital subscribers and a print circulation of 10,000.