Oceanside, CA – Trade Show Executive (TSE) is teaming up with BPA Worldwide to measure the number of visitors to the TSE website.
The move will make TSE the first publication covering the exhibition industry to contract with BPA to keep verified tabs on the hits and clicks received on its site.
“Trade Show Executive has been an enthusiastic proponent of BPA-audited metrics for our print edition and for the exposition industry at large, which is why we are so enthused about bringing BPA measurements to our digital offerings,” said Darlene Gudea, president of Trade Show Executive Media Group, and publisher and editor of TSE. “This will prove to be an invaluable tool for vendors seeking verification, not hype, on web traffic to determine ROI for their marketing dollars.”
BPA’s website audits continue to grow in popularity among B-to-B media companies because they offer standards of measurement that are uniform industry-wide. The uniformity ensures that advertisers will know the portrait of the traffic on a particular site can be accurately compared to other sites. “The BPA Interactive tool has quickly become the ultimate pre-buy resource for buyers of interactive media who wish to make like comparisons of websites,” said Glenn Hansen, BPA’s president and CEO. “As digital advertising budgets increase, it is imperative for sites to provide not only timely, accurate web traffic data, but data that has been audited to a single standard by a global auditor of media.”
BPA announced March 31 that it was working with Bizo, Inc., a major online advertising network, on a new demographics platform that will monitor the business profiles of website visitors and generate reports for advertisers on the type of audience that uses the site.