Carlsbad, CA and México City, México – Trade Show Executive, Inc. and NuestroMundo Global Media (publisher of Másexpos magazine and Megaexpos directory) have entered into a strategic alliance aimed at sharing innovative ideas and extending the reach of their publications throughout North, South and Central América.
The formal announcement will be made in México City next month in an event co-sponsored by Másexpos and Trade Show Executive magazine. As part of the agreement, the two publishing companies will exchange editorial content including news and reviews; best practices that can be adapted by American, Canadian and Latin American event organizers; local, regional and global trends; and rich statistical data from their respective directories and surveys. The two publishing companies will also work together to create a series of events for their readers to exchange ideas face-to-face.
The alliance was made after numerous discussions between the two publishers that began last December. “Both magazines share a similar editorial philosophy,” said Darlene Gudea, Publisher and Editor of Trade Show Executive magazine. “We both believe that innovation is the engine that will continue to drive growth in the exhibition industry in the years ahead. By identifying and sharing ideas from the creative minds of organizers on both continents, we hope to be a catalyst in the growth of exhibitions beyond our existing sphere of operations.“
Rafael Hernández, General Manager of NuestroMundo, said, “What we have with this collaboration agreement is first and foremost an open door for new business for our readers. Exploring new markets is the first step to direct participation, and the information that will be exchanged between Másexpos and Trade Show Executive is exactly the one that will help explore those new markets.” Raúl de la Cerda, Editor-in-Chief, said, “Working together with Trade Show Executive opens a new horizon for our publication. We are certain this new path will be of great interest to all our readers, and will help the general development of the trade show industry from Alaska to Argentina.”
Masexpos, a Spanish-language magazine, has grown dramatically in readership and influence since its launch in 2003. The publication now reaches a circulation of 10,000 professionals in the exhibition and meeting industry in Latin America, and features advertising from convention centers, hotels and service providers in Argentina, Bolivia, Brazil, Colombia, México, Peru, Uruguay and other countries in Central and South America.
Trade Show Executive magazine, founded in June 2000, has a BPA-audited circulation of 5,049 subscribers. Trade Show Executive magazine won five editorial and design awards in July 2006, and 12 others in the two previous years. The magazine and its directories feature advertising from 100% of the top 25 convention centers in the U.S. and Canada, as well as advertising from nearly 200 other convention centers and service providers.