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Trade Show Executive Earns Recognition with Regional Azbee Awards of Excellence in B2B Journalism

This is a photo of the Azbee Award badges won by Trade Show Executive in 2024.

CHICAGO — Trade Show Executive (TSE) was recognized with four regional awards from the 2024 Azbee Awards of Excellence for the Upper Midwest, given by the American Society of Business Publication Editors (ASBPE). The awards recognize and celebrate excellence in B2B journalism by highlighting editorial and design in magazines, newsletters and digital along with social media.

From the March 2023 edition of TSE, “Championing A Value & Value-Based Business,” took home the Bronze Award in the Q&A category for the region. The Power Lunch with Patrick Martell, CEO of Informa Markets gave a deep look at the operations of one of the trade show industry’s powerhouse organizers, including its sustainability and company culture initiatives.

Earning the Bronze Award in the Case Study category is “ISC West Achieves Success by Giving Attendees What They Need.” The feature examined how the team behind ISC West 2023 facilitated a 56% increase in attendance YOY, as well as boosted the digital security space by 600% YOY. This case study also covers the importance of looking at attendee feedback to understand what the audience wants and needs to be drawn back to the event.

TSE’s research department continues to garner various awards for its original research reports and analysis.

“Pardon Our Dust: Expansions Continue Despite Economic Uncertainty,” which was published in the October 2023 edition of TSE, took home the Silver Award in the Data Journalism category. The data and analysis in the report is useful as the industry experiences more growth and some organizers are having to look to other venues and destinations as they outgrow their current locations. This report gives organizers the information they need to look ahead and find a location that can accommodate their floor plans and attendee numbers as their growth is sustained.

From the March 2023 edition of TSE, “TSE Dashboard: Closing Out with a Bang: Celebrating a Business Bonanza,” which analyzed trade show activity in Q4 of 2022, earned the Bronze Award in the Data Journalism category. The analysis of the final quarter set the tone and expectation of the strong recovery the industry saw in 2023, as the Dashboard report provides a complete analysis of the data and broader perspective of what trends are emerging in the industry.

“It is an honor to be recognized by ASBPE because it confirms that we are delivering on our mission to provide strong and relevant content to the industry,” said Maddy Ryley, Managing Editor of TSE. “I am so grateful to our team of researchers and writers who continue to be robust in their reporting and analysis. It is wonderful to get to share these recognitions with them, as we continue striving for excellence and creating content that is impactful.”

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