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Trade Show Executive Announces the 2019 Women to Watch Roster


CHICAGO – Four industry up-and-comers from the private and association sectors, whose careers are on a meteoric rise, have been selected as the 2019 Women to Watch by Trade Show Executive (TSE).

The four women make up the second class of TSE’s annual list of show managers and other rising executives who are already making their mark on the exhibitions industry and are poised to continue moving up the ladder. The honorees were nominated by their supervisors and finalized by a panel of TSE judges.

“The Women to Watch were already on the radar of their respective associations and companies because of their accomplishments and leadership qualities,” said TSE Publisher and Editor Gabrielle Weiss. “Trade Show Executive is proud and enthused to recognize these women who are on the fast-track. I am also grateful to Connections Housing for their sponsorship of this important initiative.”

The Women to Watch for 2019 are:

  • Colleen Boyden, Senior Operations Director, Reed Exhibitions. Colleen got her start at Reed with Vision Expo where she brought the show to new heights. Internally recognized, Colleen recieved the Customer Service Award as a result. Continuing on her upward trajectory, Collen now runs operations for Reed’s U.S. jewelry portfolio where she continues to demonstrate strong leadership qualities and deliver results.
  • Courtney Easton, Director, Event Marketing, National Business Aviation Association (NBAA). Courtney oversees marketing for the NBAA Business Aviation Convention & Exhibition, one of the largest shows on the Gold 100. Easton has implemented many processes that positively impacts NBAA. She also oversees marketing for several other of the association’s events in the U.S., Asia and Europe.
  • Sherry Gendel, Manager, Exhibition Services, Radiological Society of North America (RSNA). Sherry joined RSNA as an assistant in 2016 and quickly rose through the ranks. Today, she serves as the lead contact with exhibitors at one of the largest medical conferences in the country. In 2018, Sherry worked in tandem with multiple leaders to implement an impactful new exhibitor program that resulted in a significant spike in satisfaction and engagement with participating exhibitors from across the globe.
  • Melanie Weiner, Director of Operations, Informa Markets. Melanie successfully handles the operations for eight New York apparel markets. Working with compressed timetables that often extend only a few months, Melanie not only brings creative ideas to the table but delivers strong results for the shows. Recognized internally for the scope of her work, Melanie continues to take charge of this large and important portfolio.

“As the leader of a longstanding women-owned business, I know that the exhibitions industry has been a place where women have thrived,” said Nancy Hallberg, Co-Owner of Connections Housing, along with Kris Sieradski. “We are excited to celebrate all the Gold 100 honorees this year and we are proud to be the official sponsor of TSE’s Women to Watch initiative and support this next generation of leaders that are rising through the ranks.”

The industry will have a chance to get to know the Women to Watch later this month when they are among the guests of honor at the TSE Gold 100 Awards & Summit in San Diego. More information about this exclusive awards event can be found at

Reach Gabrielle Weiss at (312) 493-7753 or; Nancy Hallberg at (404) 358-7100 or

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