LONDON – Tarsus Group has acquired two U.S.-based events businesses, FounderMade and Health Connect Partners (HCP), that will be part of the newly-created Tarsus Health division encompassing the health care, wellness and nutrition industries.
In addition to the new acquisitions, the division also includes Tarsus Medical brands A4M, LiVDerm, PAINWeek and CMHC, along with BodySite, the digital health platform acquired earlier this year. Tarsus Group plans to add additional health care and wellness brands to the growing division in 2022.
“I’m delighted that FounderMade and Health Connect Partners are joining Tarsus Group as part of our Tarsus Health division which is a key focus area for the business going forward. These companies perfectly embody what we look for when bringing new brands into the portfolio — strong events that understand and meet their customers’ needs, driven by entrepreneurial and energetic teams. They understand the power of face-to-face interaction and have in-person events at their core; HCP’s one-to-one model is a format we have seen deliver strong results in our Connect division. I’ve also been particularly impressed by how FounderMade and HCP have weathered the storm of the past two years by creating strong online offerings,” Tarsus Group CEO Douglas Emslie said.
Launched in 2015, FounderMade hosts events focused on wellness, beauty and health. It includes two well-established trade shows — Discovery Show East and Discovery Show West — and has also launched a successful virtual event series in response to the challenges created by the pandemic. FounderMade plans to run a full calendar of in-person and virtual events in 2022, while also developing niche shows to target current verticals more deeply.
“FounderMade was born out of a passion to help best-in-class consumer businesses scale and innovate. We are really excited to be joining Tarsus Group. We have found a partner that not only values our authenticity and the special community we’ve built, but will also give us the tools and support to further grow FounderMade,” Meghan Asha, CEO and Founder, FounderMade, said.
In addition to the FounderMade deal, Tarsus also completed an investment in HCP. Launched in 2006, HCP delivers events in five sectors across the acute care hospital market — pharmacy, supply chain, IT, radiology and OR/surgical. HCP events are focused on connecting buyers and suppliers through industry-specific events featuring one-on-one meetings, education and networking. The targeted, matchmaking nature of HCP’s model enabled it to seamlessly pivot to online events during the pandemic. The business will continue to offer virtual follow-up events to their in-person offering going forward.
“This partnership marks a pivotal moment for our company that will allow us to grow our business as we continue to provide first-class educational and networking events for our customers. Whether together in-person or live online, we will continue to produce events that foster an environment where real business relationships can be built and nurtured. We are looking forward to our partnership with Tarsus and the mutual opportunities for continued growth,” David Mason, HPC CEO and Co-Founder, said.
Reach Doug Emslie at +44 208 846 2708 or demslie@tarsus.co.uk
