Over the next 10 years, beginning in 2024, the show will cycle through a rotation of two years at the Indiana Convention Center in Indianapolis, followed by one year at the Las Vegas Convention Center in Las Vegas.
The show will continue to be held each May. McCormick Place in Chicago will host the 2022 and 2023 expos.
“Indianapolis and Las Vegas are the right fit to meet the growing demand for our show and enable it to continue providing the innovation, insights and connections that the candy and snacks industries want and need,” NCA President & CEO John Downs said. “This decision is all about the show’s future, and it was driven by our exhibitor and attendee community, for our exhibitor and attendee community.”
In 2021, the show relocated to Indianapolis because of the COVID pandemic. “We saw great success in Indianapolis, with many attendees expressing a desire to return,” Ferrero/Fannie Mae Confections Vice President of Sales and Business Development Ed Seibolt, a member of the Sweets & Snacks Expo Committee, said. “Similarly, Las Vegas is an international destination with the facilities and attractions to help the Sweets & Snacks Expo continue to scale. I believe all parties will benefit tremendously from everything our new host cities have to offer.”
The Sweets & Snacks Expo attracts 18,000 attendees from 90 countries and 800 exhibitors, and pre-pandemic was one of the fastest-growing shows in North America. It will celebrate its 25th anniversary in Chicago in 2022 and is expected to generate $21 million for the city.
Reach John Downs at email@example.com