LAS VEGAS — Spiro®, the global experiential agency within GES, announced the acquisition of 2Heads.
2Heads is a creative agency that is known for innovative, immersive brand experiences, design-driven storytelling and strategic brand activations. It was founded in London and has locations in Los Angeles and Montreal, with a diverse portfolio across aerospace, technology, financial services and consumer brands.
This move bolsters Spiro’s global footprint, expanding its creative capabilities in the U.K. and Europe.
“By bringing 2Heads into Spiro, we’re elevating our combined competitive edge — stronger creative vision, broader reach and a more connected ecosystem,” Derek Linde, CEO, GES, said. “It enhances our ability to deliver world-class experiential solutions at scale, [and] to drive results for brands around the world. 2Heads brings the creative excellence and innovative mindset that complement Spiro’s strategic and global strengths. Together, they create a more connected and capable experiential offering, one designed to deliver transformative solutions and drive client growth worldwide.”
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“By uniting our creative and strategic strengths, we’re creating the kind of meaningful audience pull — what we call Brand Gravity — that turns audience connection into sustained business growth,” Jeff Stelmach, Global President, Spiro, said. “Their heritage of design-led storytelling across global brands made them a standout fit. 2Heads shares our belief that the best experiential work blends creativity, insight and expertise — all in service of shaping how audiences engage and respond.”
A Global Platform
Linde explained that as experiential plays a larger role in shaping brand growth, having a truly global platform becomes essential.
“Enhancing Spiro’s reach enables us to deliver inspired creativity and strategic clarity with consistency across markets — a combination that drives real value for clients,” Linde said. “This acquisition reflects our long-term strategy to build the strongest experiential capability in the industry. By bringing together exceptional creative talent and expanding the resources within Spiro, we’re investing in the teams and tools that will shape the future of how brands connect and grow.”
According to Stelmach, this acquisition will enable Spiro’s expanded global footprint to build stronger Brand Gravity across regions, not just within individual events.
“Our clients reach audiences all over the world, and they expect experiences that carry the same creative ambition, brand consistency and strategic clarity in every market,” Stelmach added. “Together, we’re driving the kind of experiential innovation that reshapes how brands show up. Our shared ambition pushes strategic creativity further and inspires experiences with deeper meaning, ultimately building a lasting pull and creating real momentum for brands.”
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