SISO Housing Deadline is Today

HIL ANDERSON, SENIOR EDITOR
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Cleveland, OH – Registration is still available for the August 9-11 Society of Independent Show Organizers (SISO) Leadership Conference in Cleveland, although the deadline for housing is already here.

Attendees have until Thursday to sign up for the $159 per night conference rate at the Hilton Downtown Cleveland, which opened earlier this year. Reservations can be made through SISO’s Anna Osnower at anna@siso.org. Registration information for the conference itself is on the SISO website at www.siso.org/leadership.

Super Sessions

This year’s Leadership Conference takes a closer, tactical look at the ideas presented earlier this year at the SISO CEO Summit. The schedule of sessions and speakers will tackle the pressing issues facing the industry and offer practical solutions from some of the most productive shows in the US.

“Our goal is to showcase new ideas and to stretch the imaginations of event organizers who influence millions of attendees and thousands of exhibitors at their shows and conferences,” said SISO Executive Director David Audrain.

The opening and closing keynote addresses will be delivered by two of the industry’s frontline starts: David Glanzer, Chief Communications and Strategy Officer for San Diego’s famed Comic-Con International, will open the proceedings with a look at creating one of the best known event experiences in the business. And Aaron Levant, Senior Vice President of Reed Exhibitions US and founder of the Agenda shows, will close things out with a look at the remarkable launch and growth of Agenda.

Solutions Shootout

Technology will also be in the spotlight. SISO’s popular Event Innovation Battlefield takes place August 11 at The Global Center and will bring four invited tech companies to the stage to demonstrate the products that SISO expects to become the next breakthrough products in event management.

“This year’s Battlefield strategy has changed to a true focus on new innovations in the event industry,” said Battlefield chairs David Adler and Marco Giberti. “We are seeing a real shift to technology baked into everything today, so it’s more about the goals of improved value for attendees and exhibitors than just those new shiny objects in technology.”

Battlefield contenders include:

Stereo-Bot, a proprietary software and hardware solution that assists in the architectural design of booths and other temporary structures
Insightxm, which simplifies and adds a welcome dose of intuitive capabilities for the analysis of large amounts of data
ISL, a tool to help show organizers and exhibitors design apps and digital-and-physical visitor experiences
Beeping inserts digital marketing information into soundwaves and sends it to an app on an attendee’s mobile device
Grip, billed as the industry’s first Artificial Intelligence networking and matchmaking solution
Cleveland’s Finest

The Global Center and the new Hilton are only some of the new features that Cleveland is offering show organizers. The SISO networking calendar includes social events at attractive off-site venues, not the least of which will be opening reception and banquet at the Rock and Roll Hall of Fame.

Reach David Audrain at (404) 334-4585 or david@siso.org