Chicago, IL – The Singex Group will hold a pair of complimentary briefings in the United States for trade show organizers interested in expanding into the Southeast Asia market.
The Asia Connect seminars are the first of their kind in the U.S. by the Asian event-and-venue management firm. They will be held June 19 at the Ritz-Carlton Chicago and June 21 at the St. Regis Washington, DC for senior-level executives of independent show organizers and associations.
The events are endorsed by Trade Show Executive, the official media sponsor.
“Through this collaboration with the U.S. Department of Commerce, we intend to highlight emerging and high-growth industries in Southeast Asia that we think will be of great interest to U.S. organizers looking to expand the reach of existing events or develop new event,” Singex CEO Aloysius Arlando told Trade Show Executive. “Singex has over 30 years of business event experience and is uniquely positioned to provide valuable insights on event creation and management in Asia. So, we look forward to a good sharing session with our industry peers.”
Singapore has historically been a gateway not only to China but to the Southeast Asia market, a thriving market that is becoming a global industrial hub distinct from its neighbors China and India. Singex is seeking through Asia Connect to not only increase U.S. organizers’ knowledge of Singapore and Southeast Asia but also connect with potential partners.
While the global economic outlook remains uncertain and sluggish for many countries, the Organisation for Economic Co-operation and Development predicts that Southeast Asia will enjoy a robust, average growth rate of 5.6% per annum from 2012 to 2016. Southeast Asian countries are relatively untapped by U.S. organizers for trade shows and conferences, and the region remains an opportunity to expand turnkey event market share or launch new-to-market business events.
“Southeast Asia is a different geographic and economic region than China, and the vast majority of buyers going to events there are different than the majority of buyers attending events in Southeast Asia,” said Steve Sind, Singex’s U.S. representative who is assisting in the planning of Asia Connect. “Being in China is certainly on everyone’s list, yet there are tremendous event opportunities in Southeast Asia. Singapore is the hub of this economic region experiencing excellent economic growth. The purpose of the Asia Connect series is to educate U.S. exhibition and conference organizers on the dynamics of this region and the business that can result.”
The keynote speaker at both events will be Craig Allen, Deputy Assistant Secretary for Asia with the U.S. Department of Commerce’s International Trade Administration. Allen will elaborate on Asian growth sectors and business opportunities, and share strategic insights into the Southeast Asian region in the context of the vibrant Asian economy.
Singex Group is an event organizer and the management company for the Singapore EXPO Convention and Exhibition Centre, a keystone trade show venue for the entire southern Asia region.
Singapore has used its coastal location, modern city and large English-speaking workforce to become a business hub of the region as well as a major exhibition venue.
Reach Serene Ho, senior manager (business development) for Singex, at +65 9181 8898 or sereneho@singex.com.sg; Steve Sind, Singex U.S. representative, at (520) 751-2402 or ssind@event-strategy.com
