Carlsbad, CA – Trade Show Executive magazine, entering its eighth year of publication, has signed industry leader Simmons Market Research Bureau to conduct a major survey of its 5,190 BPA-audited subscribers. Simmons Research, the gold standard in media research for over 50 years, will gather extensive data on demographics, buyer behavior and buying intentions of TSE’s subscribers.
Darlene Gudea, VP/Publisher & Editor of Trade Show Executive magazine, noted “The credibility of research results in a highly skeptical industry depends largely on the caliber and reputation of the research company. This important research by Simmons, the recognized leader in media research, will enable Trade Show Executive magazine to continue to produce a quality publication and uncover new areas of opportunity for its subscribers.”
The survey was launched on Friday and will be available in six weeks. If you are a subscriber to our print edition and have received a copy of the survey, please take a few minutes to answer the short questionnaire.
Reach Darlene Gudea at (760) 929-9666 or dgudea@tradeshowexecutive.com
