MIAMI — Cosmoprof North America will make a strong return to the Miami Beach Convention Center Jan. 21 – 23. It has already surpassed its numbers from the debut show in February 2024, which opened with more than 19,000 attendees and 700 exhibitors.
This year’s Cosmoprof North America Miami will feature 800 exhibitors from 43 countries — a 17% increase from 2024. The show floor has grown by more than 10%, another strong sign.
The Miami location offers opportunities for growth in Central and South America, as well the Caribbean. Two of the three new pavilions this year represent countries in that region: Colombia and the Dominican Republic. Also making its debut in Miami is a Fiji pavilion. Returning pavilions include Brazil, China, France, Germany, Italy, South Korea, Spain and Turkey.
The show organizers have embraced AI, offering an AI-powered matchmaking tool called “My Match,” which connects buyers with beauty brands and suppliers who align with their goals. Registered buyers include a range of major retailers, from Bloomingdale’s to Costco to HSN, and the major brands being represented include Clinique, Estée Lauder and Revlon.
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Education is an integral part of the Cosmoprof experience, with this year’s topics ranging from LATAM beauty trends, to a session on “Fragrance, Wellness and Advocacy,” to a panel exploring how TikTok Shop and TikTok for Business are transforming the beauty landscape. The show also sets the tone in the beauty market with its CosmoTrends reports, in conjunction with BEAUTYSTREAMS, and will be releasing “The CosmoTrends Report: Miami 2025.”
Cosmoprof is a joint venture between Informa, BolognaFiere Group and the Professional Beauty Association. The Miami show is a sister to the flagship Cosmoprof North America, which wrapped up its 21st edition in Las Vegas in August.
“With showcases yearly in Las Vegas and now Miami, Cosmoprof North America has set the standard for bringing together the entire beauty industry from coast to coast,” Nina Daily, Executive Director of the Professional Beauty Association, said. “These significant events highlight the strength of collaboration and a shared vision aimed at empowering beauty professionals and strategically shaping the industry’s future.”
Reach Nina Daily at nina@probeauty.org
