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Research on How Show Organizations are Changing to be Presented at SISO


Oceanside, CA – The disruptive pressures of the recession and the technology boom have altered the staffing levels, organization chart and corporate culture of many independent trade show organizer companies. The results of an in-depth study of these sweeping changes, conducted by the research branch of Trade Show Executive (TSE), will be presented August 11 at the Society of Independent Show Organizers (SISO) 2010 Executive Conference in Boston.

The study will be the topic of a panel discussion on organizational change led by Darlene Gudea, president of Trade Show Executive Media Group and publisher & editor of TSE. Gudea and panel members will look at trends impacting show organizers and how these changes are likely to affect their show, their staff, new business opportunities and their own careers.

Reach Darlene Gudea at (760) 630-9111 or

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