Reed Makes Aussie Acquisition

HIL ANDERSON, SENIOR EDITOR
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Sydney, Australia – Reed Exhibitions Australia acquired Life Instyle, organizer of two annual design trade shows of the same name, as well as associated brands First Instyle and Kids Instyle.

The company will be managed by Reed as part of its portfolio that includes Reed Gift Fair Sydney and Reed Gift Fair Melbourne. Terms of the acquisition from Life Instyle founders Thibaud and Claire Cau-Cecile were not revealed.

“Life Instyle is a natural fit for Reed Exhibitions,” said Debbie Evans, managing director of Reed Exhibitions Australia. “It offers niche high-value events to design-focused businesses.”

Evans said she did not anticipate any major changes to the two annual Life Instyle shows, which offer exhibits of gifts, housewares, baby products and other designer goods.

The Reed gift fairs are held around the same time as the Life Instyle events. Evans said Reed would explore ways to increase the number of customers who attend both shows.

Reach Debbie Evans at +61 2 9422 2501 or debbie.evans@reedexhibitions.com.au