NORWALK, Conn. — Reed Exhibitions acquired two trade shows from the Intelligent Transportation Society of America (ITS America), a member organization focused on the advancement of research and the deployment of intelligent transportation technologies.
Reed Exhibitions will produce the North American-based ITS World Congress, which rotates every three years to the U.S., Europe and Asia, and the ITS America Annual Meeting.
ITS America will continue to lead, manage and deliver content and thought leadership for both events.
Reed Exhibitions and ITS America will jointly produce the 2020 ITS World Congress, which will be held October 4-8 at the Los Angeles Convention Center. The event is expected to draw 10,000 professionals from 65 countries and more than 300 exhibiting companies.
“I am delighted to announce this landmark acquisition and look forward to starting a long-term strategic relationship with the Intelligent Transportation Society of America,” said Hervé Sedky, President, Reed Exhibitions Americas. “We will work together to enhance these market leading shows and adding value to ITS America’s growing membership base. The ITS World Congress and the Annual Meetings will join the large, growing family of successful events that Reed Exhibitions runs in conjunction with our existing association and society partners.”
In a press release, Reed Exhibitions said it will bring its expertise, global reach and resources to ITS America members, stakeholders and industry leaders by offering personalized matchmaking, innovative marketing and lead generation opportunities for exhibitors, and insight-driven marketing and enhanced sales and customer service.
Launched in 1993, the ITS World Congress brings together policymakers, entrepreneurs, researchers, academics, and investors from the global intelligent transportation and mobility communities for policy discussions on the latest industry trends, products and technologies, technical tours and demonstrations, and networking.
“For more than 25 years, ITS World Congress and annual meetings have been the preeminent venues for convening leaders from the public and private sectors and academia to discuss emerging trends in transportation technology,” said Shailen Bhatt, ITS America President and CEO. “This new relationship will greatly expand our reach, and we look forward to connecting with even more stakeholders at the ITS World Congress in Los Angeles in 2020 and beyond.”
The ITS World Congress and ITS America Annual Meeting will be added to Reed Exhibitions’ portfolio of more than 500 events across 30 countries in sectors, including security, transportation, lifestyle, media, and energy. Will Wise, Reed Exhibitions’ Group Vice President of Security and Technology events, will oversee the ITS America events.
“We are very enthusiastic about the acquisition, and it is a nice fit with our security and technology portfolio, with some relevant tie-ins with the ISC events,” Wise said. “From the Reed corporate perspective, it represents another strong association-based relationship in addition to our current partnerships with the Security Industry Association on the ISC events, the Vision Council on the Vision Expo events, and the American Gaming Association on the G2E events.”
ERTICO, the European branch of the association, will continue to run the ITS World Congress events in Europe (next up is Hamburg, Germany in 2021), and ITS Asia-Pacific will continue to produce the ITS World Congress events in Asia (next up is Suzhou, China in 2022).