NEW YORK — In response to the ongoing evolution of the global travel industry, Questex Travel has recently undergone a rebrand of its portfolio to provide a seamless experience of its platforms.
This transformation includes the appointment of Cameron Sperance as the new Content/Editorial Director of Travel, who will help usher in the company’s vision of connecting each segment of its portfolio to create a voice that speaks to the needs of its audience.
“Our previous brand strategy was solid — each brand had a clear purpose and a loyal audience. But over time, as the travel industry evolved and our platforms expanded, the individual brands started to feel disconnected,” explained Jill Birkett, Vice President/Market Leader of Questex Travel. “We knew it was time for a more unified, luxurious and future-forward identity that better reflected the premium experiences we cover and the professionals we serve.”
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Questex Travel’s brand includes a combination of content and events that cater to travel professionals, suppliers and investors. The events the company organizes include Global Meeting & Incentive Travel Exchange and Luxury Travel Advisor’s ULTRA Summit, as well as the virtual Selling Luxury and Navigating Your Travel Business events. The content portion of Questex Travel’s portfolio is made up of Luxury Travel Advisor, which celebrates its 20th anniversary this year, and Travel Agent Central.
Through its rebrand, Questex Travel intends to clarify the value proposition of its portfolio through an interconnected experience that allows each platform to shine.
“The rebrand elevates everything — from how our content is presented to how our events are experienced. You’ll see more cohesive visuals, tighter integration across platforms, and storytelling that’s smarter and more sophisticated,” said Birkett. “Whether it’s an in-person summit or a digital series, the look, feel, and editorial direction now align with the caliber of the luxury leisure and MICE professionals we work with.”
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