Questex Launches CBD Event, Digital Platform

REGINA MCGEE, SENIOR NEWS EDITOR
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New York — Questex LLC has announced plans for a new event and year-round digital platform to serve the diverse needs of the booming CBD market. CBD, or cannabidiol, is a component of the cannabis plant. The Impact CBD Expo & Conference will be held next year in San Diego, Aug. 30–Sept. 2. ImpactCBDexpo.com will debut in the fourth quarter of this year, offering curated posts, articles, blogs and other content related to CBD.

“With a growing number of events, conferences, and websites popping up in the CBD space, Questex is launching Impact CBD to be the gathering point for the entire industry, connecting the dots between proactive and reactive health care, holistic and conventional medicine, and the ability to understand the impact CBD products can have on patient and client outcomes through both digital and live event experiences,” John Siefert, Questex Group President, said in a statement. “We want to make it easier for professionals to get vetted and sound guidance, legal advice and more throughout the year. We want to celebrate this knowledge-sharing at the Impact CBD Expo, where attendees can see, touch, feel, taste, and experience CBD on the show floor, in custom suites, and in treatment rooms.”

According to BDS Analytics and Arcview Market Research, the collective market for CBD sales in the U.S. will surpass $20 billion by 2024. CBD, or cannabidiol, is a component of the cannabis plant, whose varieties include marijuana and hemp. By itself, CBD does not cause a “high,” unlike the THC of cannabis.

“CBD is at the center of a transformation in how the world is thinking about health care and wellness,” Julie Keller Callaghan, Vice President of Content & Business Development for the Questex Wellness Market, told TSE. “For decades, medical practitioners and wellness professionals have been left in the dark regarding the powerful impact non-THC cannabinoids can have on patients and clients. With burgeoning research, clinical studies, and more, it’s time to take a professional and data-driven look into how CBD products are affecting pain management, stress relief, depression, skin care and the plethora of other applications we are seeing come to life through both R&D and product formulation.

“We will be very focused on what claims can and cannot be made about the products that will be on our show floor and featured on our digital platform, and we will have a compliance committee on-site working with our exhibitors and sponsors at the event,” Callaghan continued. “Further, each of our conference speakers and contributors on the digital platform will deliver the highest-quality education and practical advice for our attendees from the wellness, naturopathic, holistic, retail, and, of course, the spa, bodywork, esthetic, and cosmetologist markets.”

Questex was acquired by MidOcean Partners last year and has since reorganized its portfolio of events and media from five verticals into two: beauty/hospitality/travel and life sciences/technology. Earlier this year, Questex launched American Spa CBD Summit. For more information on Impact CBD Expo & Conference, visit https://www.impactcbdexpo.info.

Reach Julie Keller Callaghan at (212) 895-8441 or jkeller@questex.com.