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PCMA and Strategic Alliance of the National Convention Bureaux of Europe Create New Sustainability Conference to be Held in 2024

Kathy Monte - News Editor
Barcelona, Spain

COPENHAGEN —A new sustainability conference is being created by the Professional Convention Management Association (PCMA) and the Strategic Alliance of the National Convention Bureaux of Europe (SANCBE), a network of 29-member national destination marketing organizations, that will be held in conjunction with PCMA’s Convening EMEA from Sept. 30 to Oct. 2, 2024, in Barcelona, Spain. The news was shared during the closing session of Convening EMEA 2023 in Copenhagen, Denmark.

The new sustainability conference will focus on exploring groundbreaking innovations and cutting-edge climate-friendly technologies to reimagine events and create new business models.

“Business events are an essential setting for solving complex issues,” Sherrif Karamat, CAE, PCMA and CEMA President and CEO, said. “The sustainability conference will allow people to come together to ensure knowledge transfer, create networks and provide platforms on which answers to the overarching questions of our time are developed.”

Climate change is an important trade show industry focus and the new gathering will try to solve event sustainability challenges. Subject matter will include climate technology, sustainable aviation, and well as climate science. In addition, new technologies make an indispensable contribution to sustainability.

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“The challenges of sustainability and the digital transformation are global in nature and can thus only be addressed through cooperation, common goals and frameworks, and a shared vision,” SANCBE Co-Chairs Matthias Schultze, Managing Director, German Convention Bureau (GCB) and Eric Bakermans, Director Marketing Meetings & Conventions, Netherlands Board of Tourism & Conventions (NBTC) said. “In Europe, 29 countries are already working together within SANCBE to develop solutions for this twin transformation. Together with PCMA our new conference, initiated and hosted in Europe, will expand this movement to the global scale.”

A name for this new sustainability conference and exact date are in the works.

“The consistently sustainable organization of events can only succeed in conjunction with technological solutions – and both those topics lie at the heart of PCMA’s work. We are therefore more than happy to join forces with SANCBE to unleash the full potential of our communities together and combine our strategic knowledge to co-create a sustainable future for business events,” Karamat said.

Reach Sherrif Karamat at

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