Outdoor Retailer Combines Winter and Snow Shows

REGINA MCGEE, SENIOR NEWS EDITOR
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San Juan Capistrano, Calif. — Emerald Exposition’s Outdoor Retailer has cancelled its 2019 Winter Market, which had been planned for November at Denver’s Colorado Convention Center, and is combining the event with its annual Snow Show in January at the same facility. The renamed Outdoor + Snow Show will be held January 29-31, 2020. The move consolidates Outdoor Retailer’s three annual shows into two. Outdoor Retailer’s Summer Market is still set for its original June 2020 dates at the Colorado Convention Center.

“Our commitment is to deliver value to our customers and the communities they serve,” said Marisa Nicholson, Outdoor Retailer Senior Vice President and Show Director. “Based on feedback from brands, retailers and our partners in the industry, including the Outdoor Industry Association, the overwhelming consensus was to have one winter event that unites both the outdoor and snow industries. This decision will allow us to deliver two vibrant, successful shows for the industry, our vendor partners and the city of Denver.”

Outdoor Retailer is holding spots at the Outdoor + Snow Show for exhibitors and sponsors who had already contracted for the cancelled November Winter Show. If brands cannot make it to January, they will be refunded, Nicholson said.

The change from three to two shows a year is a return to Outdoor Retailer’s previous format when its shows were held in Salt Lake City. A three-show-a-year format was first introduced in 2018 following Emerald Exposition’s acquisition of the SIA Snow Show (held in Denver in January), and the relocation of Outdoor Retailer shows to Denver. The 2018 Winter Show, which was moved to November to better accommodate the seasonal buying patterns of outdoor retailers, drew mixed reviews, however, as well as smaller-than-anticipated attendance.

“Our job is to listen to our members, to be innovative and to support the timing of the trade shows that creates the highest return-on-investment and efficiency for the outdoor marketplace,” said Amy Roberts, Executive Director of the Outdoor Industry Association, the association partner, title sponsor and education provider for Outdoor Retailer shows. “We listened to our members in supporting the move of the trade show from Salt Lake City to Denver, and we responded to member feedback with our support of an earlier winter show in collaboration with our industry’s specialty retailers. It is clear now that the industry would like one consolidated winter show, and we support Outdoor Retailer’s decision to bring the two winter shows together under one roof and in one time frame.”

Outdoor Retailer shows are premier business-to-business events in the outdoor sports marketplace. January’s Snow Show and June’s Summer Market each attracted more than 25,000 attendees to the Colorado Convention Center this year.

Reach Marisa Nicholson at (949) 226-5760 or marisa.nicholson@outdoorretailer.com, Amy Roberts at (303) 444-3353 or aroberts@outdoorindustry.org.