Atlanta, GA — The Materials Handling Industry of America (MHIA) is pulling the plug on one trade show and launching a new event in Atlanta in 2012. The MHIA announced that Atlanta would be the home of MODEX 2012, a biennial event that will be held at the Georgia World Congress Center in Atlanta, a city the association said was becoming a major logistics center for U.S. commerce. “Over 40% of North American manufacturing and distribution locations are now within a 500-mile radius of Atlanta,” said John Nofsinger, CEO of the MHIA. “Georgia and the Southeast are also home to extensive intermodal and logistics hubs that drive supply chains now and will continue to do so in the future.”
MODEX will replace the biennial North American Material Handling & Logistics Show, which was last held at International Exposition Center in Cleveland April 26-29, 2010. The event had 426 exhibitors and covered approximately 120,000 net square feet (nsf) of exhibit space. The MHIA is projecting 150,000 nsf and nearly 500 exhibitors for the inaugural MODEX.
The projected growth is in part based on the growth of the logistics industry in the Southeast. The MHIA said the expansion of the Panama Canal was expected to shift as much as 25% of the cargo volume that currently lands on the U.S. West Coast to ports on the Atlantic and Gulf Coasts by 2014. “We have positioned MODEX 2012 as the event that can help exhibitors and attendees capitalize on the new dynamics,” said Nofsinger.
The MHIA will continue to run ProMat, which in 2009 took up 310,000 nsf at McCormick Place and placed No. 61 on the current Trade Show Executive Gold 100 rankings of the nation’s largest trade shows. The 2011 ProMat will co-locate for the first time with the Automate 2011 robotics exhibition.
“MODEX will include a similar material handling and logistics profile as the ProMat event,” said Nofsinger. “MODEX will also incorporate a broader array of technology, services and educational offerings that serve the overall supply chain.”
Reach Tom Carbott, MHIA vice president of sales and events, at (704) 676-1190 or firstname.lastname@example.org