Chicago -An index that will objectively measure the growth and performance of trade shows over the past four years will be the centerpiece of the Exhibition Industry Senior Executive Summit (EISES) on September 14, 2004 at the New Washington Convention Center in Washington, DC. The Summit is being held in conjunction with CEIR’s Annual Golf Tournament on Sept. 13th and is expected to draw high-level executives from B-to-B publishing firms, show management organizations and associations, as well as investment bankers, analysts, venture capitalists, leading industry suppliers and the media from across the country.
The index measures year-over-year performance of the exhibition industry from four perspectives: number of attendees, exhibiting companies, net square feet of exhibit space and gross revenue. It has indicators of the trade show industry as a whole, and them breaks them out into three other primary classifications: industry sector, calendar quarter, and size (in net sq. ft. of exhibit space). These changes were aggregated, and translated into an “index value” using a base value of 100 in the year 2000.
In addition to the release of the CEIR Index, the Summit will include a press conference, lunch, presentations and a reception. After a welcome by CEIR Chairman Chuck Yuska, who is President of PMMI– the Packaging Machinery Manufacturers Institute, presentations will include:
· “The 2005 Economic Outlook” featuring three renowned economists and strategists: Dr. John Silvia, Chief Economist for Wachovia Bank; Dr. Donald Norman, Manufacturers Alliance (MAPI); and GiGi Wang, Senior VP of Strategy for IDC;
· “Trends in B-to-B Exhibition Valuations” presented by Richard Mead, Managing Partner, Jordan, Edmiston Group, Inc.;
· “The Role of Exhibitions in Integrated Marketing” presented by Britton Jones, President & CEO, Business Journals Inc., and Chairman of the American Business Media (ABM)’s Trade Show Council;
· “Factors that May Impact Exhibition Performance in 2005 – Ask the Experts Panel” moderated by Darlene Gudea, Publisher & Editor, Trade Show Executive magazine with panelists Skip Cox, President, Exhibit Surveys; Paul Dykstra, President & CEO, GES Exposition Services; Steve Miller, President, The Adventure; Galen Poss, President, Hanley Wood Exhibitions; and Chuck Yuska, Chairman of CEIR and President of PMMI.
The Jordan, Edmiston Group, Inc. (JEGI) is title sponsor of the event. Trade Show Executive magazine is the publishing sponsor. Other founding sponsors are CEIR, SISO, PCMA and ABM. The conference fee is $145 for members of CEIR, ABM, PCMA and SISO; $295 for non-members.
Reach Doug Ducate, President and CEO, CEIR at (312) 673-4826 or dducate@ceir.org.
