New CEIR Industry Insight Report Targets Innovation for Show Executives

TSE STAFF

Dallas – The latest addition to the Center for Exhibition Industry Research (CEIR)’s Industry Insight reports became available this week and strives to provide practical advice to those wanting to promote innovation within their businesses.

Written by LeftField Media founder Greg Topalian, (also founder of New York ComicCon) Cultivating an Innovative Culture and Mindset, Even in Mature Industries offers guiding principles for organizers to follow in promoting innovation within an organization. They include tips in the areas of strategic planning, and how to assess the prospects for mergers, acquisitions or new launches within the company.

“This article is brief, to the point and a must-read for exhibition organizer executives,” said CEIR President and CEO Brian Casey.

The Industry Insight Series offers periodic papers from executive members that provide practical advice to maximize exhibition success. Other reports available in this series include: best practices for booth design; how to manage show growth and cost-saving tips and tricks for show managers. IAEE members can access the CEIR library and reports at no cost.

Reach Brian Casey at (972) 687-9242 or bcasey@ceir.org.