Dallas, TX – dmg::events has launched a new division in Dallas that will be responsible for its 23 U.S.-based digital marketing businesses and event brands including ad:tech, iMedia Summits, iMedia Connection, Digital Collective and CMO Collective. The unit, dmg::events USA, joins the existing sector and geography groups of Energy, Digital Marketing and The Middle East, and will serve as a platform for launching and acquiring events in targeted, fast-growing U.S. markets. It will be led by industry veteran Michael Green, who reunites with Galen Poss, and the dynamic duo for three decades is now back on the fast track.
“We have high expectations for future expansion of the dmg:: events presence in the U.S.,” said Galen Poss, COO of dmg::events. “And, under Michael’s direction, dmg::events USA will immediately enter into an aggressive growth mode, seeking launches and acquisitions of events within and outside the digital marketing sector.”
Green comes to dmg::events with more than 30 years of experience in the exhibition industry. Green was a senior vice president of Miller Freeman, responsible for 100+ events. As a co-founder and executive vice president of Hanley-Wood Exhibitions in 2000, Poss and Green and their team built the HWE events division into the company’s most successful unit by 2005. Green was also integral to the sale of HWE in 2005, one of the 10 largest business-to-business media transactions at that time.
“I am pleased to have found an excellent fit with dmg::events USA,” said Green. “I look forward to expanding the current digital marketing businesses as well as developing future products. The vision of the company is to strengthen the U.S. events portfolio and we are building a dynamic team to make that happen.”
dmg :: events was founded in 1989 and now organizes over 80 events in North America, The Middle East, North Africa, Europe, Asia and Australia. Headquartered in Stamford, CT, dmg :: events is a wholly owned subsidiary of the Daily Mail and General Trust plc, one of the largest media companies in the United Kingdom.