MediaLive Unveils Innovative Research and Measurement Tools for Exhibitors

TSE STAFF
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San Francisco – Show organizer MediaLive International launched an array of innovative new services today  that will provide its exhibitors with greater opportunities to communicate with buyers and better measure their show results. They will also shed light on how purchasing decisions are made and  how buyers perceive their brands.  The MediaLive Measurement Toolkit and MediaLive International Research will be available for all MediaLive events including COMDEX, NetWorld+Interop and others beginning in Q3 2004.

“We see ourselves as facilitators of active dialogs between buyers and sellers,” says Robert Priest-Heck, CEO.

The MediaLive Measurement Toolkit helps companies select the right events, analyze their strategies and performance, and measure the  PR generated by the show. Components include:

·        Official third-party audits of attendance figures and demographic information by BPA International.

·        ROI research prepared in partnership with Exhibit Surveys that uses pre-event, at-event and post-event surveys to measure messaging effectiveness, brand perception, exhibit personnel performance, and sales conversion projections. This exhibitor-specific custom service will be provided on a fee basis.

·        PR measurement through an online service that gives exhibitors a means to measure all articles, press releases, and media coverage while at an event.

In addition, MediaLive is launching an internal research division that will leverage the company’s vast database of technology buyers to compile information on technology buying patterns. Available for purchase, these studies will include Technology Segment Studies that document purchasing attitudes and actions; a Dynamics of Purchasing Series that will evaluate buying trends and the roles of those involved in the purchasing process; and Custom Research.

Priest-Heck says MediaLive will continue to look for new ways to enhance interaction between exhibitors and technology buyers. This includes the continuation of existing programs such as multi-vendor solutions centers on the show floor and business matchmaking programs. He also says MediaLive will be implementing a new program that will enable attendees to connect with the faculty of educational sessions prior to the show.

Reach Robert Priest-Heck, President and CEO, MediaLive International at (415) 905-2500 or bph@medialiveinternational.com.